The following are generalized for the online business ecosystem combining elements on traditional and online marketing to take advantage of online and physical presence.
Audience Discovery
Research to determine the individuals within an organization making the hiring decisions for technical services. Review organizational structures to identify key decision makers to predict their goals and service level expectations when seeking external work. Broadly scope audience and refine to start a pool of sample audiences for engagement and content strategy refinement.
Industry Leaders
Begin SEO keyword search research by testing, curating, and reviewing relevant competitors propositions and value added services. Discover opportunities for improvement and differentiation from our competitors.
Local Businesses
Local keyword searches and networking locally to find local business owners. Examining their physical and digital presence to find opportunities local businesses could leverage to extend their business reach.
Networking Opportunities
Discover online and offline communities in our industry to expand our access to information and audiences valuable within the industry. Interacting with communities by providing relevant contributions to conversations or information sharing is highly valuable when done purposefully and with integrity.
Tools and Resources
Review available tools to find workflow improvements and automation opportunities to shorten development cycle. Discovering resources to aid in decision making by providing actionable data or new insights into consumer and user behavior.
