Key Considerations
The questions below are oriented to examine the issues and motivations at the core of a potential customers inquiry into our services.
"What problems might a potential customer be experiencing to seek an outside solution?"
The online ecosystem is continually expanding and best practices mutate to accommodate new functionality. As users expectations grow, brands must improve their online experience to maintain their audience growth.
"What factors motivate a customer to seek consultation/advice/strategy and how to provide effective support?"
Bridging the gaps between departments and simplifying workflows lead to a higher quality output through discovered synergies.
Developing a long term integrated strategy with all parties involved in the planning process creates a strong foundation encompassing the needs of all departments.
"When are customers looking for online services and consultations?"
New goals and requests from stakeholders will drive a company to update their online identity and experiences to capture new/lost audience. Company representatives looking for online services may require an immediate solution to regain essential online business functions for the short term.
Additionally, it is critical to assess if the content marketing strategy is flawed and/or the implementation is failing to convert leads/traffic generated by the current strategic implementation.
"How do users browse for online services and consultations?"
For short term work a company will look to agencies, remote freelancers, or job listings. For long term work a company will look to agencies, job listings, or consultants. Furthermore, entities that establish a connection through networking will have opportunities via direct contact potentially before a majority of competitors.
"Where are businesses located that need these services?"
Businesses and brands that are looking to differentiate themselves from competitors. Startups, non-profits, influencers, and B2B industries need to provide quality content and user experience design.
These businesses will likely be located physically in professional, industrial, and commercial areas, and online in social communities and job boards.
"Who are the contact points at businesses for online services?"
For smaller businesses it is likely you will be in contact with the owner or manager as the primary decision maker. For small-medium sized businesses it is likely that you will be in contact with a marketing manager and/or creative director.
As the business size grows the contact points will increase and begin to include stakeholders such as investors, board members, and department heads.
