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Brand Ecosystem Discovering opportunities to engage with online and offline communities to build strong brand... Brand Ecosystem - Offline - Brand Awareness Brand Awareness Once the branding is in place the next step is to plan on how to communicate... Brand Ecosystem - Offline - Branding Branding This is focused on the controlled aspects of the brand which stem from original... Brand Ecosystem - Offline - Customer Contact Points Customer Contact Points The more complex our brand ecosystem the more our touch point network... Brand Ecosystem - Online - Lead Nurturing Lead Nurturing If we have properly guided our potential leads they will begin to engage in the... Brand Ecosystem - Online - Public Relations Public Relations Public relations spans the overall impression of the brand across its online... Brand Ecosystem - Online - Social Media Social Media Social media networks provide established populated communities which can be... Brand Ecosystem - Online - Website Website The website is the central source of truth for the brand, information, and builds... Research Target Customers Brainstorming the key considerations, pain points, and experience metrics which will inform us on... Research Target Customers - Critical Modern Experience Metrics Critical Modern Experience Metrics As the number and variation of devices increase the need to... Research Target Customers - Key Considerations Key Considerations The questions below are oriented to examine the issues and motivations at the... Research Target Customers - Pain Points Pain Points Specific issues with key pain point(s) that need to be addressed to further business...
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