Pain Points
Specific issues with key pain point(s) that need to be addressed to further business goals and marketing efforts.
"Traffic not converting"
Your analytics are showing that customers are reaching your landing page, store, and/or checkout but bouncing (leaving) the site. This is an indication that customers are engaging with your lead/sales funnels but the communication fails and customers are no longer sure this is the right product/service for them.
The key here is to examine your user flows and funnels to determine where and when users leave and the paths these users followed before leaving. Another consideration is that your prospects may need time to consider the option and will return to buy organically or via our re-engagement strategies.
"Converting but need more traffic"
You are making sales consistently on the traffic that reaches your lead/sales funnels but the volume of traffic is too low. This is not the worst issue as the hope is that more volume with the same conversion rate will lead to more sales.
The first step is to determine how the existing customers reached their purchase decision and the media communication channels that constructed their impression of the company/product/service. Then we expand this model to target additional demographics or finding larger "Look-a-Like" audiences that will likely perform similarly to existing audiences.
"Not generating qualified leads online"
When your business products/services are highly customizable or deeply complex it is better to generate qualified leads online then filter the results. Through this process we can focus on developing relationships with potential leads and managing contact points via customer relationship management (CRM) system is a powerful sales tactic.
Deep integration between qualified leads and business systems can multiply content distribution efforts through re-marketing and click through rate (CTR) split testing of direct marketing to sub-audiences.
"User experience leading to poor results"
Modern users are exposed to high quality user experiences on platforms like Netflix, Facebook, Instagram, Spotify, and Uber. The bar has been raised significantly in recent years. User experiences got faster, more polished, crossed platforms, and simpler navigation to guide customers effectively through funnels. Users expect fast loading and interactivity within 5s anything above this negatively impacts the users impression of the experience quality.
The longer a user waits for a page to load the more likely they are to lose their motivation to continue the lead/sales process and navigate away from the website. The former point is especially critical for mobile websites which as of 2019 load on average in 17 seconds, this is due to the expectation that most devices and internet connections quality are equal when they are not.
"Overwhelmed by online marketing"
A company or brand may be getting overwhelmed with complaints, complicated systems, and inefficient communication between departments leading to missed opportunities. Brands have to manage more touch points and nurture multiple networks in order to be successful in multiple communication channels.
Not establishing clear paths for users to enter, engage, exit, and re-engage will lead to confusion in attempts to increase conversions or efficiency. Analytics in conjunction with clear funnels allow analytics such as user flow to replicate the intended user experience and bridge the gaps in implementation to improve key performance metrics.
"Need support with existing systems"
Legacy systems with deeply nested business logic is best approached in whole to establish new documentation and workflows in line with modern standards. If this is not possible, small fixes can be applied in the short term to maintain business functionality but in the long term a new solution should be created.
In some cases the technology may be new but support is no longer available leading to potential security and stability issues in the future.
