Research Target Customers - Critical Modern Experience Metrics Print

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Critical Modern Experience Metrics

As the number and variation of devices increase the need to create progressive and reactive experiences drive innovation. Creating an experience that works on a massive widescreen desktop as well as on a handheld smartphone is a challenge that users expect to be conquered. Fast and interactive experiences available on all devices is a must in the modern online eco-system.

"First Page SEO"

Reaching the first page on search engines for your targeted keywords can generate exponential returns as rank increases.

Implementing new features such as Google structured data allows a website to provide additional meta data to Google to display products, lists, and/or media on the search results page.

"Fast Loading < 3s"

Loading an interactive experience as quickly and efficiently as possible leads to a positive experience for users. Unresponsive and slow experiences give customers the impression that other areas such as customer service, product quality, and innovation are lacking.

"Mobile First / Responsive"

Experiences should feel native for all target devices and take advantage of design practices such as layout reflow, responsive sizing, and progressive enhancement to make the most of available device resources. Planning and designing experiences that are designed with the same key concepts but tackle design issues arising for various device sizes, features, and processing power.

"Fast, Simple Checkout"

Once a decision to buy or optin has been made the user should have a simple path to follow. Distinguishing the minimum required fields from fields which add personalization or customization options can simplify the sales process. Ensuring that the customer has all the relevant information on returns, shipping, policies, and pricing will lead to higher trust enabling a conversion.

Unless specific customizations and personalizations modify cost, adding the customization funnel as an aftersale point of contact can further relationship building while ensuring that the customer is commited to the product and process. Engaging with customers in the aftersale channels will add value to the after sales communication channels including newsletters, direct marketing, and re-engagement campaigns.

"Easy to use CMS"

Content management systems allow your business to provide and manage your online digital content including but not limited to: blogs, reports, articles, videos, music, courses, etc from an easy to use interface. The main advantages of digital media is how fast and efficient distribution is to your audience and potentially undiscovered audiences which can quickly re-engage or do an action which generates revenue or drives marketing goals.

Although digital or virtual products are not physical they can have artificial limits imposed on them to create scarcity and exclusivity through limited time offers and pay-walls.

"Integration with CRMs"

CRMs options such as Salesforce, Zoho, HubSpot, or Apptivo to name a few offer businesses to access to insight about their existing customers to guide future marketing and product development. Customer service quality improvements through better customer journey tracking and personalization for marketing campaigns.

Knowing what you need to track and what to do with the data is critical to maximizing your websites ability to maximize on the leads generated by your CRM.

"In-Depth Actionable Analytics"

Users are accessing your website from various device types at different times of the day to serve different purposes in their daily life. Monitoring how users currently use your funnels, what they expect to find while navigating, and where you can improve your user experience to merge customer expectations and business goals.


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